Client Successes
Showcasing powerful strategic marketing solutions that were developed and executed, successfully achieving results across a range of clients.
Strategic Marketing Solutions
B2B Brands
Developed digital transformation strategy, growing Company revenue and profits. Repositioned PENS.COM into a one-stop-shop, resulting in 20% brand growth, surpassing market trends.
Conducted GIA brand assessment and reinforced positioning. Rolled out strategy across 12 countries. Led advertising campaign integrated with CRM tools, enhancing sales and marketing productivity.
Merged and rebranded 30 acquired brands into a unified corporate identity under the ACTIVE umbrella. Significantly boosted client media sales as Chief Marketing Strategist. Launched Cloud technology.
DTC E-Commerce Brands
Restructured Shari's Berries marketing strategy to enhance omnichannel presence, created evergreen campaign, and optimized site experience, increasing revenue and new customers.
Developed brand, channel, content, and go-to-market strategy for Bette, a beachwear brand emphasizing women’s empowerment, resulting in enhanced positioning and increased engagement.
Crafted and implemented a digital marketing strategy, resulting in substantial growth in GUNNAR Optiks' e-commerce traffic and revenue, accompanied by improved conversion metrics.
E-Tailers & Retailers
Rebranded Kiefer.com, including new positioning, messaging, look & feel, and website redesign, resulting in a significantly elevated customer experience and improved conversion rates.
Revamped branding and website design to attract a younger audience. Launched 7 new stores. Enhanced VIP program leading to a 40% rise in units. Reduced direct mail costs through data-driven targeting.
Transformed AllHeart from a traditional mail-order operation to a robust e-commerce platform, achieving substantial growth in revenue through strategic rebranding and website overhaul.
Innovative New Products
Created marketing plan, including campaign with Natalie Coughlin and Laird Hamilton, to introduce aquatic audio technology into competitive headphone market.
Piloted the Leadership Spa's Smart Power Academy to provide female executives with career clarity, leadership confidence, and skills for professional growth.
Developed brand strategy for ElliptiGO, creating unique market position that gained national attention through "Shark Tank," leading to growth and brand recognition.
Diverse Services
Repositioned SM&A as a program lifecycle company with project management solutions. Created brand platform, logo, brand standards, marketing applications, and rollout plan.
Consulted on INSTRUCTURE's brand architecture to manage rapid expansion and acquisitions in the EdTech space, resulting in improved scalability and market coherence.
Led Wholistic's marketing, social media, and PR efforts to boost awareness for studies on plant-based medicinals, impacting national policy and community engagement.
